Self Service Within a Community

Ulf Persson, Director, Product and Solutions Marketing, Axway

“Let’s say that we have the scenario where a bank wants to offer a new service, maybe a new payment service to its corporate clients or customers or maybe needs to do settlements with other banks to satisfy a customer. Today, there are a few problems. There is a challenge due to the use of many applications and systems to really have an automated process where the bank, so to say, can run this as a new payment service campaign, maybe send me — responsible for the corporate client — send me an email (and) introduce me to this. But the challenge today is that all of the applications, both on the customer side and the bank side, are not integrated. They’re not automated. The process is not automated across these applications.”

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